Private Jet Sales & Marketing: Beyond Brokers

Get sales and marketing support from an International Aircraft Dealer’s Association (IADA) accredited dealer and secure the ideal buyer at the right price.

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    Looking to Sell Your Private Aircraft?

    As desirable an asset as they may be, marketing and selling private aircraft is often easier said than done, especially for individual owners. From ensuring your aircraft is ideally positioned and seen by the right people to negotiating sale pricing and terms — often with multiple rounds of offers and counteroffers — the private aviation market and overall sales process can be complex. In times like these, having expert support isn’t just convenient — it’s essential.

    Each of Essex Aviation’s IADA -accredited consultants brings at least 25 years of industry experience to every private jet sales and marketing engagement, enabling our clients to navigate the sales process with confidence.

    Private Aviation Consultants vs. Private Jet Brokers

    It’s a common misconception that private aviation consultants and private jet brokers are one in the same, but this isn’t the case. While brokers can play an important role in private jet sales and marketing — completing deals in a timely manner and ensuring that sellers are satisfied with the outcome — they tend to offer a limited range of services and prioritize volume of sales over holistic, white-glove service.

    Private Aviation Consultants vs. Private Jet Brokers

    By comparison, the consultants at Essex Aviation aren’t focused on a single transaction — we’re looking at the bigger picture. This involves working closely with you through every stage of the sales process to understand your needs and expectations, manage complexity, find a suitable buyer and secure a fair price for your aircraft. We work with a select few clients at a time, so you can trust that you’re always our top priority. We also offer a broad range of services, including new and pre-owned aircraft acquisition, which means that once your sale is complete, you can easily transition to your new aircraft.

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    Private Jet Sales & Marketing: A 9-Step Process

    1. Prepare Your Listing

      We’ll begin our engagement by creating a spec sheet for your aircraft, which highlights key features and specifications, before preparing your official listing. We’ll also:

      • Schedule and manage a photoshoot of the interior and exterior of the aircraft
      • Create a SharePoint site with additional information, including maintenance reports and photos
      • Prepare an inventory list of the spares, loose equipment and any other items that will be sold with the aircraft.
    2. Prepare Documentation

      Working closely with your flight department, we’ll organize and prepare all necessary records and documentation for presentation to potential buyers, ensuring everything is in order for a smooth sales process.

    3. Make Enhancements

      We’ll consult with you to determine if there are any repairs or enhancements to your aircraft that you may want to consider to enhance its marketability. Once we’ve determined what enhancements need to be made, we’ll work with your flight department to explore options for necessary work and identify suitable service providers.

    4. List Your Aircraft

      We’ll first list your aircraft through IADA’s listing exchange website, AircraftExchange, before bringing it to the broader market. In addition to developing marketing materials, we’ll leverage our direct connections to ensure your listing is seen by qualified buyers.

    5. Vet Offers

      We’ll field all inquiries from interested parties, carefully vetting buyers to ensure that any offers you receive are legitimate. Should you receive multiple viable offers, we’ll work with your aviation legal counsel to evaluate those offers based on price, level of pre-purchase inspection, terms and conditions, delivery conditions, rights to reject and more to ensure the best possible outcome for you.

    6. On-site Visual Inspection

      Once you’re received an acceptable offer to purchase and it is agreed to by all parties, we’ll an on-site visual inspection by the purchaser’s representatives to inspect the aircraft and its records.

    7. Purchase Agreement

      Following the on-site visual inspection, we will work with your aviation legal counsel to negotiate the aircraft purchase agreement, outlining the final terms and conditions that will govern the transaction.

    8. Pre-Purchase Inspection & Technical Acceptance

      We will work your existing flight department to support the pre-purchase inspection. We assist with the review of squawks and approvals and conduct the final review of the pre-purchase inspection report. Following the delivery of the pre-purchase inspection report, we will work with the purchaser to finalize the technical acceptance of the aircraft.

    9. Final Closing

      Once the aircraft is returned to service and all the squawks identified in the technical acceptance have been cleared, we will work with the purchaser to finalize the closing. We will coordinate with all the necessary parties to prepare for and complete the final closing and transfer of title.

    Previous Transactions

    • Sold

      2000 Bombardier Challenger 604

      S/N 5444
    • Sold

      2003 Challenger 604

      SN 5561 N408BF
    • Sold

      2006 Bombardier Global 6000

      S/N 9685

    Our Services

    New Aircraft Acquisition

    Get the insight and expertise to confidently navigate the design, purchase, final delivery and acceptance of your new private aircraft.

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    Pre-Owned Aircraft Acquisition

    We have the proven expertise to guide you through the pre-owned acquisition process, creating a streamlined and stress-free experience.

    Start Your Search

    Aircraft Refurbishment

    From fielding project proposals and reviewing design options to overseeing final production, we’ll see you through every stage of the refurbishment process.

    Take the First Step

    Aircraft Completion Management

    Ensure that your new aircraft meets all of your unique requirements and specifications with full-service completion management.

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    Private Jet Charter

    Get flexible options and travel according to your schedule — on any private aircraft model — with the right charter program.

    Explore Your Options


    Private Jet Lease

    Essex can evaluate lease arrangements, define lease terms and oversee negotiations on your behalf, ensuring your final contract meets all of your stated needs.

    Find the Right Fit

    Fractional Aircraft Ownership

    Create an ownership model that best services your needs and schedule with fractional shares — we can help you get started.

    View the Details

    Membership & Card Programs

    Enjoy the freedom to fly when you want, without the capital investment of acquisition — Essex can help you fully consider your options.

    Evaluate Your Options

    Business & Corporate Aviation Consulting

    We bring decades of experience to the table to help corporations find the ideal match for their transportation needs.

    Find Your Match

    Aircraft Financing & Consulting

    Easily navigate the complexities of financing and identify the financing arrangement that best meets your needs.

    Get Expert Support

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    Why Essex?

    Unbiased

    We accept no commissions, referral fees or any other forms of compensation from any third parties. At Essex, we work solely for our clients, offering unbiased and uncompromised advice.

    Unparalleled Expertise

    Lee Rohde, Tom Mitchell and Mike Moore have been working in the aviation business for a combined 100+ years. Passionate about aviation since they were young, Lee, Tom and Mike provide a unique combination of experience and a wealth of unparalleled knowledge while advocating for their clients’ interests.

    Confidential

    We are committed to protecting the privacy of our clients. Every agreement we enter into includes privacy and confidentiality clauses, which are strictly adhered to by every member of Essex Aviation.

    Honest & Fair

    We’re a well-respected consumer advocate within the aviation industry, known for our character and honesty. It is our desire to form and maintain long-term relationships with our clients and remain accountable for the analysis and support of past and ongoing decisions.

    Our Clients Say It Best

    Our Testimonials

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    “Essex Aviation’s guidance and data analysis was crucial to our successful first CJ3 lease and later our CJ4 purchase. The expertise of Essex allowed us to understand more fully our flight metrics, history, costs and how to match our future aviation needs with available options in a way that would not have been possible on our own.”

    5 Star Rating

    Alexandra Glazier, President and CEO

    New England Donor Services

    “Lee and Tom are the dynamic duo you've been looking for. Their collective skills provide exacting coverage on every detail needed when considering an airplane purchase or refurbishment. I worked with them on a lengthy process, from identification of plane, purchase, full refurbishment, staff assignments thru delivery. I was never once disappointed. Perfect personalities for even the pickiest of clients!”

    5 Star Rating

    Heidi M.

    “Essex Aviation facilitated an end-of-lease process for a large aircraft and assisted us with structuring a subsequent lease extension. The transactions had several challenging issues that required expert counseling and negotiation. The Essex team is friendly, prompt, easy to work with, and most importantly, simply the best at what they do. We couldn’t be happier with the outcome.”

    5 Star Rating

    Joe Stone, CFO

    Sartini Enterprises, Inc.

    “Lee, Tom and the team at Essex have worked with us over the years on a variety of fixed wing, rotor and other special projects, performing to superior standards throughout. We initially went through an industry downselect to compete them against their peers and they surfaced as the best fit for us. We continue to be very happy with the relationship.”

    5 Star Rating

    Mike D.

    Northeast Based Family Office

    “Knowledgeable. Informed. Competent. Thorough. Practical. Candid. Professional. Responsive. Efficient.”

    5 Star Rating

    Tony R., CFO

    Northeast Based Family Office

    “We had a very positive experience with Essex. We found them to be competent, professional and objective. They dedicated a significant amount of time to providing an extremely insightful evaluation of our aircraft division. The report detailed strengths and weaknesses in our operation, together with constructive recommendations . They interacted very well with the staff and were able to elicit accurate and honest information.”

    5 Star Rating

    Michael M.

    Northeast based Family Office

    “Throughout my career as a family office executive, Essex Aviation has been my go to aviation expert. Lee and Tom have guided me through the most complex aircraft acquisition while being able to meet difficult client deadlines. The Essex team has provided key analysis ranging from the mundane, such as the interpretation of the placement of a placard on an aircraft to negotiations relating to an engine care program. Lee and Tom are key partners in all aspects of family office aviation matters.”

    5 Star Rating

    John Castrucci, Family Office Executive & Founder

    Global Family Office Advisors

    “I engaged Essex Aviation to prepare an analysis of large cabin aircraft that best met my needs. Their process was comprehensive and thorough. After an exhaustive search of available aircraft, they represented me on the acquisition, negotiation and importation of a long range aircraft and then oversaw a comprehensive customization of the entire plane. Throughout the process, Essex was a knowledgeable, trustworthy and detail oriented partner.”

    5 Star Rating

    Daniel R.

    List Your Aircraft with Essex Aviation

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